Overview: We help movements, organizations, and leaders clarify how they show up — in words, visuals, and voice. Erica Lopez specializes in building emotionally resonant, culturally fluent brand identities and communications platforms for those driving social and institutional change.
 
Advisory Hour
One-off strategy consults for messaging, positioning, or communications planning.
Ideal for new clients, urgent needs, or focused feedback.
 
Strategy Sprint
3-hour bundle for rapid clarity and direction. Includes intake, messaging audit, and roadmap.
 
Brand Strategy & Messaging
Develops brand positioning frameworks and messaging platforms with deep insight into the Hispanic and multicultural markets.
 
Integrated Communications Planning
Cross-channel (paid, earned, shared, and owned) strategy to drive awareness, engagement, and narrative clarity.
 
Messaging & Thought Leadership
Emotionally intelligent and culturally aware frameworks for executives and creators.
 
Fractional Communications Advisory
Ongoing support for strategic communications, narrative alignment, and leadership storytelling.
 
Narrative Development & Strategic Evolution
Guidance for legacy institutions and mission-driven organizations navigating identity shifts or reputation recalibration